If your winery is sending out an email newsletter or thinking about hiring some help to get your winery's direct marketing campaign started, you may benefit from reading an article recently posted by InternetWeek magazine.
The Best Times To Send Marketing E-Mails By InternetWeek.com
The delivery rate for permission-based e-mail marketing campaigns varies by up to 10 percent, depending on the time of day and the day of the week that messages are sent. According to research from Return Path, delivery date and delivery time are just as critical to the success of e-mail marketing campaigns as ISPs and spam filter triggers.
Based upon the results of their research, Return Path recommends the following guidelines to improve deliverability rates of permission-based e-mail marketing campaigns:
- Send e-mails on weekdays rather than weekends.
- Send e-mails on weekdays between 6 a.m. and 10 a.m. EST.
- Send e-mails on the following days (in descending order of delivery success): Monday, Tuesday, Thursday, and Wednesday.
Internet Week Article: The Best Times To Send Marketing E-Mails